{"product_id":"affirm-protecto-8oz","title":"Affirm Protecto 8oz","description":"\u003cp\u003eDETAILS\u003cbr\u003eAffirm Protecto is step 1 of an innovative four-step system that provides maximum scalp comfort as it moisturizes dry hair and scalp while relaxing.\u003cbr\u003eAffirm Protecto makes hair comb very easily during both wet or dry stages.\u003cbr\u003eDIRECTIONS\u003cbr\u003e- Apply along the entire hair shaft and new growth area prior to relaxing.\u003cbr\u003e- Do Not Massage Scalp.\u003cbr\u003eFEATURES \u0026amp; BENEFITS\u003cbr\u003e-A patented organic BiocompHlex, applied along the entire hairshaft, especially to new growth area,\u003cbr\u003eprior to relaxing\u003cbr\u003e- Rich, positively-charged compounds attach electronically to negative sites along the hairshaft\u003cbr\u003e- Penetrates deep within the hair fiber during relaxing.\u003cbr\u003e-(Protector accomplishes significant conditioning at this stage because during the straightening\u003cbr\u003eprocess, the hair's pH is relatively high (13.0-13.5) and the cuticles are open wide)\u003cbr\u003e- Effectively repairs trichorrhexis nodosa (damaged areas along the hairshaft), resulting in a\u003cbr\u003esmooth realignment of damaged fibers. Flyaway split ends are repaired as well\u003cbr\u003e- Eases wet combing and minimizes sheddin\u003cbr\u003e\u003c\/p\u003e","brand":"Soriva","offers":[{"title":"Default Title","offer_id":50658156576933,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/9376\/2469\/files\/36f335f4-7a49-4777-9354-74db41e412ef.png?v=1792016123","url":"https:\/\/gosoriva.com\/products\/affirm-protecto-8oz","provider":"Soriva","version":"1.0","type":"link"}